Suffering from significant drops in subscriptions (seriously, does anyone still use AOL?), the company announced yesterday in a press release it will adopt a new brand identity. Created by Wolff Olins, the full makeover will be unveiled on December 10th when AOL is spun off from parent company Time Warner.
I totally get the concept behind these new logos by AOL however they committed an unforgivable crime, abandoned their classic identity which was instantly recognizable by millions.